No Name

On the basis of a simple look, No Name makes the Sneaker Planet lose its mind. Here, the brand is no priority, only the product matters.

At the dawn of the nineties, almost ten years before Naomi Klein's hit No Logo, Rautureau fights against the tyranny of brands. But in singular, clever and off-the-walls ways.

The sneaker No Name and its platform, often copied but never reached, makes the women 5 centimeters taller and even more stylish.